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Equine Business Conference

Equine Business ConferenceHosted by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, the Equine Business Conference will provide horse industry professionals in the North Central Region with information and resources on liability, business finance, marketing, and insurance for equine business owners.

There will be a "live" presenter at each of the 4 locations while the other three presenters will be broadcast to each location. You'll then have the opportunity to participate in round table discussions with other industry professionals. This multi-state conference, funded in part by a grant from the North Central Regional Center for Rural Development, is a collaborative effort between My Horse University and eXtension/horses to keep equine businesses a vibrant part of rural communities.

Join us at one of the following four locations on Saturday, February 25, 2012, 8:30am to 4pm central (9:30am-5pm Eastern), to hear from successful equine entrepreneurs and industry experts on liability, business finance, marketing and insurance for equine businesses. Please register below at the location near you. Contact information is provided for each location below.

  • St. Paul, Minnesota
  • East Lansing, Michigan
  • Lincoln, Nebraska
  • Ames, Iowa

Nutrena will provide 1 Free Hay Analysis per attendee at each location. Horse owners just bring a small sample of their hay, fill out our form at the event location, and Nutrena will get the results to them. Here is a link to more detailed info on how to collect the sample.  www.nutrenainfo.com/hay

Sponsorship opportunities available. Click here for more information.

Join the Equine Business Network (EBN) community! Our focus is on equine business in the North Central Region of the United States. Through partnerships with eXtension/horses and My Horse University, EBN offers an array of free online resources including webcasts that are based out of the participating land grand universities. "Like" us to network with other business owners and share your ideas.

*REGISTRATION TIPS:
When you follow the links below to register, you will be directed to Michigan State University's Non-Credit Registration System. If you have not created an account on this site before, you will need to do so before completing your registration. Select "Create Account" in the top right corner and complete the step-by-step process. Then find the Equine Business Conference in the "Conferences" catalog and add it to your cart and proceed to checkout. For assistance, you may contact the Helpdesk at (800) 500-1554.

Minnesota



St. Paul, MN

February 25, 2012
8:30 AM-4:00 PM CST

Cost: $30

REGISTER

Live Topic: Equine Insurance
This session will focus on using insurance to protect your horse, yourself, and the investment in your equine business. We will discuss the different types of insurance, when they are most useful, and costs associated with each. Specifically, mortality insurance; stallion infertility due to accident, sickness and disease; loss of use; personal horse owner liability coverage; equine commercial general liability; care, custody and control; and insurance options for horse shows and events will be covered.

Presenter
Wade Ellerbroek has been providing equine businesses insurance, appraisals, and real estate options in Iowa and across the US for almost 40 years. He received his BS in Business Administration from Mankato State University and later graduated from Mason City College of Auctioneering. Mr. Ellerbroek also holds three licenses in Iowa; Real Estate Broker, Insurance, and Appraisal, and belongs to the National Association of Realtors, Auctioneers, Independent Insurance Agents, and Fee Appraisers. Mr. Ellerbroek has been a national director for AQHA since 2001, is a Past President of the Iowa Quarter Horse Association, and serves on the Advisory Council for Iowa State Universities Department of Animal Science. Mr. Ellerbroek has earned AQHA points in halter, western pleasure, roping, poles, barrel racing, and showmanship. He currently breeds, raises and trains a variety of show horses.

 
Michigan

East Lansing, MI

February 25, 2012
9:30 AM-5:00 PM EST

Cost: $30

REGISTER

Live Topic: Legal Liability and Contracts

Presenter
Julie I. Fershtman is a shareholder with Foster Swift Collins & Smith, P.C. She is widely recognized as one of the nation's leading Equine Law practitioners. Her law practice crosses all equine breeds and disciplines, and she handles a wide variety of disputes frequently encountered in the industry, including business disputes, personal injury, sales disputes, and others. She also drafts contracts to help people avoid disputes. She is one of less than 15 lawyers nationwide, and the only one from Michigan, to be named a Fellow of the American College of Equine Attorneys.

Julie has successfully tried horse-related cases before juries in 4 states. She has written over 200 articles on Equine Law and three books: Equine Law & Horse Sense; MORE Equine Law & Horse Sense; and Litigating Animal Law Disputes: A Complete Guide for Lawyers. The third book, that she co-authored, was published by the ABA.

She is President of the 41,500-member State Bar of Michigan for 2011-2012. She graduated from Emory College in 1983 and Emory Law School in 1986.


Nebraska

Lincoln, NE

February 25, 2012
8:30 AM-4:00 PM CST

Cost: $30

REGISTER

Live Topic: Structuring Your Horse Business to Succeed in the Future

Presenter
Michelle Greenlee, Farm Financial Consultant at Nebraska Farm Business, works directly with farm and ranch producers in Nebraska to improve record-keeping, tax management, and business management.  She graduated from Northern Kentucky University with a degree in Accounting.   In June of 2008, Michelle moved back to home to Nebraska and started working with Nebraska Farm Business.  Nebraska Farm Business works with over 600 farms in Nebraska with 6 full time consultants and 7 part time consultants.


Ames, IA

February 25, 2012
8:30 AM-4:00 PM CST

Cost: $30

REGISTER

Live Topic: Promotion, Marketing and Advertising, Including Tips on Social Media, Low- and No-cost Promotion
This session will focus on promotion, marketing and advertising—a key to a successful equine business, whether it be shows, breeding, sales, training, lessons or boarding. We will discuss the role print media has in promoting your business. In addition, the successes and pitfalls for social media as a form of marketing & promotion and how can you promote with little or no financial contribution.

Presenter
Terry Schroeder has been involved in the horse business for the past 45 years. Ms. Schroeder received her B.S. in Agricultural Journalism from Iowa State University. Terry holds membership to the American Quarter Horse Association, American Paint Horse Association, Appaloosa Horse Club and the National Snaffle Bit Association. Experienced not only in the show horse side of the business, Schroeder has also been very active in the promotion of the sport of rodeo. In addition, Ms. Schroeder serves on the Advisory Council for Iowa State University's department of Animal Science and is also on the Des Moines Convention & Visitors Bureau's Equine Commission. Currently Terry is the C.O.O. of the Reichert Celebration, Inc., the largest multi-breed futurity and horse show in the nation.